Hacking The Twitter Audience

Posted by Tim Cohn — January 11, 2010

Today I discovered a Twitter tool called Trendistic.com and some interesting research by Dan Zarrella.

Combining the tool and Zarrella’s reasearch can produce some interesting insights for those Twitter users looking to reach a larger segment of the Twitter audience.

First the Trendistic tool.

Enter any keyword to see how frequently its has been used on Twitter within the last 24 hours, 7 , 30, 90 or 180 days.

Trendistic

Zarrella has researched the most retweeted terms and produced a Top 20 list.

Most ReTweetable Words & Phrases

Inputting some of Zarrella’s terms indeed confirms a high percentage of use within the Tweet Stream.

Although Zarrella’s data doesn’t correlate directly with the Trendistic tool’s data, his keywords do provide a starting point for understanding which type of language is most often used in both regular Tweets and Retweets.

Consider combining Zarrella’s list and the Trendisitc tool when preparing to target segments within the Twitter audience.

Marketing: Below The Line Spending

Posted by Tim Cohn — January 10, 2010

Marketing Below The Line Spending

Twitter, Coupons And Gift Certificates

Posted by Tim Cohn — January 9, 2010

I don’t know how successful distribution and redemption of coupons / gift certificates will become on Twitter but the following is an example of a Tweet for a gift certificate, it’s landing and then purchase pages.

Twitter Coupons

The Tweet’s “landing page” -

Tweet Landing Page

The Twitter gift certificate redemption page:

Tweeted Gift Certificate

The gift certificate’s headline and promise are disingenuous because the $10 gift certificate’s $4 purchase price is only valid when used toward a minimum food purchase of $20.00.

Bait and switch gift certificating…

Google eBook Reader And Google Tablet New Product Launch

Posted by Tim Cohn — January 8, 2010

These were the only two tech products missing from this week’s flurry of new product launches by the Consumer Electronics and Tech industries.

As an operating system’s installed base grows, its distribution and data become more valuable to its advertising network application.

WordPress Reporting Home Page Stats

Posted by Tim Cohn — January 7, 2010

WordPress has begun reporting visits to a site’s home page in their stats package.

Wordpress Home Page Stats

I am glad to see this additional level of reporting.

After having blogged for 500+ days in a row @SearchMarketingCommunications.com and for 120+ consecutive days here, I was growing disenchanted with blogging because of the dismal traffic figures WordPress’ stats were reporting.

Much to my relief with their addition of home page stats being reported, both my blogs have begun reporting several thousand more visitors within the last several days than were previously being reported.