comScore has released their August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded.
Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.
The Top U.S. Online Video Content Properties* by Videos Viewed according to comScore were:
Top U.S. Online Video Content Properties by Videos Viewed
The Top U.S. Online Video Content Properties* by Unique Viewers:
Top U.S. Online Video Content Properties by Unique Viewers
How long will it take before total audience time spent viewing video online surpasses total audience time spent viewing television?
Back in February of this year I noticed Google Adwords had introduced “Low share of voice” into my new Adwords Interface beta.
The message was visible throughout my account for about a week and then disappeared.
Apparently, “Low share of voice” has been pushed into a much larger group of Google Adwords accounts today because I along with a lot of other Adwords advertisers are seeing the term at the keyword level in their accounts.
Sarah Q on Twitter asked how she could have high Quality Score keywords and still receive a “low share of voice” status.
My reply: Google Adwords “Low share of voice” replaces “Impression Share” and doesn’t impact Quality Score.
Increasing a Keyword’s Max CPC and or campaign’s “daily budget” should increase a keyword’s share of voice.
Google defines “Low share of voice” as follows:
Share of voice
A measure of how often your ads appear as compared to the total impressions available to you in the market you were targeting for a relevant time period. A “Low share of voice” status indicates missed opportunities, or impressions. In which case, there may be a problem with your keyword, such as a low bid or poor quality score. Point your cursor at the status message to find out more about the potential issues.